Meme
Engagement Farming
Engagement farming is the cultivation of likes, replies, and quote tweets as a cash crop of Bitcoin Twitter. In Bugleverse canon it is both an industry and a motive for crime.
Documented practices (January 2023)
- Theft-based farming. Dan Held‘s conviction for tweet theft established that stealing 1,000 plebs’ tweets is farming with someone else’s seed; the court repurposed his “expertise on social media to boost engagement” into a reparations instrument (Dan Held Ordered By Judge To Pay Reparations).
- Feud-based farming. The Nic Carter maximalism feud was, per The Bugle, “a great opportunity for engagement farming” on both sides: @Coinicarus harvested engagement warning investors off “The Saltiest Sea Dog,” while Carter enjoyed his salt and dogpilers shared camaraderie (Nic Carter Finds New Found Hobby).
- Grievance-based farming. Matt Taibbi‘s Twitter Files review gave the practice federal-adjacent documentation: Bitcoin Twitter‘s perennial shadowban complaints were found to be not suppression but “some sort of engagement farming technique” — posts about being silenced that garnered immense engagement (Bitcoiners Stunned To Find Out They Weren’t Targeted).
Documented practices (March 2023)
- State-certified organic. Jason Lowery‘s engagement is the only crop in the record to carry federal authentication: when critics questioned how the “Space Spook” came from nowhere to dominate Bitcoin Twitter, CIA Director William J. Burns certified by press release that “all of Jason’s engagement on social media is organic” (CIA Director Insists Jason Lowery’s Engagement Is Organic). The certification did not settle whether organic farming had occurred; see The Softwar Rollout.
irl: “Engagement farming” is genuine social-media slang; both underlying dramas (Held’s tweet reposting, Carter’s maximalist feud) were real early-2023 Bitcoin Twitter events.